Video Streaming Platform Prospects After the PandemicParticipant
The video streaming platform business has grown rapidly during the Covid-19 pandemic. Statista data estimates that the annual investment for streaming services in 2020 could reach US$61 billion. Likewise for pay television which reached US $ 173 billion .The amount of time people spend watching movies and television content causes the global streaming video market to reach US$220 billion last year—a new record in the midst of a year full of transformation. Apart from the pandemic, the shift in media consumption behavior among the public also contributed to this increase. Coupled with the media merger, broad market choices, to diversify content production and broadcasting.In Indonesia, one of the media giants PT Elang Mahkota Teknologi Tbk or Emtek is known to buy shares in the company Raffi Ahmad and Nagita Slavina (RANS Entertainment). The company's broadcast content is quite well known and has a wide audience base on digital channels. The company has also developed an over the top (OTT) platform, Vidio. When consumer behavior has changed, will the service remain relevant in the future? So, what are the future prospects for the video streaming market? https://colab.research.google.com/drive/1doI0zsUkh5Cs4SQIju0qe_hMcJjJTWyL https://colab.research.google.com/drive/1CUHKfb2cDii1qvbuMtsiHoFDxyhTabbF https://zenodo.org/record/6900254 https://zenodo.org/record/6900264 https://zenodo.org/record/6900548 https://zenodo.org/record/6900573 https://zenodo.org/record/6900601 https://zenodo.org/record/6900748 https://zenodo.org/record/6900762 https://zenodo.org/record/6900780 https://zenodo.org/record/6900822 https://zenodo.org/record/6900828 https://zenodo.org/record/6900836 https://zenodo.org/record/6901090 https://zenodo.org/record/6901094 https://zenodo.org/record/6901103 https://zenodo.org/record/6901159 https://zenodo.org/record/6901163 https://zenodo.org/record/6901169 https://zenodo.org/record/6905817 https://zenodo.org/record/6905947 https://zenodo.org/record/6906020 https://zenodo.org/record/6906100 https://zenodo.org/record/6906243 https://zenodo.org/record/6906264 https://zenodo.org/record/6906273 https://zenodo.org/record/6906285 https://zenodo.org/record/6906493 https://zenodo.org/record/6906502 https://zenodo.org/record/6906512 https://zenodo.org/record/6906522 https://zenodo.org/record/6911717 https://zenodo.org/record/6911719 https://zenodo.org/record/6911727 https://zenodo.org/record/6911733 https://zenodo.org/record/6911780 https://zenodo.org/record/6911784 https://zenodo.org/record/6911790 https://zenodo.org/record/6911794 https://zenodo.org/record/6911828 https://zenodo.org/record/6911832 https://zenodo.org/record/6911842 https://zenodo.org/record/6911846 https://zenodo.org/record/6911972 https://zenodo.org/record/6911985 https://zenodo.org/record/6911994 https://zenodo.org/record/6912006 https://zenodo.org/record/6912159 https://zenodo.org/record/6912161 https://zenodo.org/record/6912174 https://zenodo.org/record/6912186 https://zenodo.org/record/6912188 https://zenodo.org/record/6912290 https://zenodo.org/record/6912296 https://zenodo.org/record/6912302 https://zenodo.org/record/6912312 https://zenodo.org/record/6912326 https://zenodo.org/record/6912397 https://zenodo.org/record/6912407 https://zenodo.org/record/6912413 https://zenodo.org/record/6912424 https://zenodo.org/record/6912429 https://zenodo.org/record/6912785 https://zenodo.org/record/6912789 https://zenodo.org/record/6912795 https://zenodo.org/record/6912801 https://zenodo.org/record/6912805 https://zenodo.org/record/6912910 https://zenodo.org/record/6912919 Good Prospect The video streaming business service is said to still have a wide market niche, the prospects for the future are bright. According to Research & Markets Global AVOD Forecasts 2021, the service market could still grow to US$66 billion in 38 countries in the next five years.Not to mention, not a few internet users enjoy content from digital broadcast platforms and pay TV. To illustrate, according to Kantar's TGI Global Quick View, 65 percent of hundreds of millions of digital consumers in 25 countries claim to use streaming services in 2020. They watch two hours of paid content every day. This means that in a week they have the potential to spend at least 14 hours enjoying content through digital platforms. Subscription System Becomes a Challenge However, there are also challenges faced, where the subscription system increases saturation among users. Based on Kantar's projections, the service will find it difficult to survive alone in the increasingly crowded video streaming market. So, collaboration is key.In the United States (US), for example, more and more digital services are partnering with major cable TV operators to secure subscribers. Like Sky embracing Peacock and Paramount and Discovery+. An example in Indonesia is the partnership between Disney+ Hotstar and Telkomsel at the beginning of its launch—which offers more competitive subscription prices for potential users. Likewise, IndiHome provides WeTV/Iflix services for its customers. One more thing, the subscription model is predicted to lose its strength in supporting the company's revenue in the long term. Because there are more players. Therefore, Kantar predicts the birth of further diversification of business models among digital streaming platforms in 2022. One sign of the development of that business model: when Disney chose to launch Black Widow and Shang-Chi in theaters first, only releasing them on the premium service Disney+ a few months later. https://muckrack.com/video-streaming-platform-prospects-after-the-pandemic/bio https://satsetnews.blogspot.com/2022/07/video-streaming-platform-prospects.html https://www.medmotion.org/profile/videostreamingplatform/profile https://www.dsdiagnosisnetwork.org/profile/videostreamingplatformafterpandemic/profile https://www.cocktailsforyou.net/profile/video-streaming-platform-prospects-after-the-pandemic/profile https://riich.me/@videostreamingplatform https://imyt.ru/community/profile/1883/ https://forums.pluginguru.com/profile/videostreamingplatform/ Content Is Still King In the midst of consolidation between platforms, content is still king for digital streaming service viewers. Content creators and owners can increase licensing fees and higher freight costs in negotiations with platforms. According to Kantar, several categories have the potential to attract audience interest, namely: sports and e-sports. One thing that has been intensified by Vidio, such as showing badminton and football tournaments.