NXP’s MIFARE Ultralight C makes the Austin Marathon a smarter race 17. February 2017

NXP Semiconductors continues with its tradition and is once again proud sponsor of the 2017 Austin Marathon and Half Marathon, taking place on Sunday, February 19, 2017 in Austin, Texas.

On Sunday, exactly at 7:00 am CST, the race begins on Congress Avenue in the heart of downtown Austin. During the marathon event, roughly 125,000 participants, spectators, and volunteers, from around the globe experience Austin’s recognizable landmarks, unique neighborhoods, and culture. All attendees are equipped with a wristband that includes NXP technology: NXP’s MIFARE Ultralight® C – a contactless chip that is used for electronic bus passes, event tickets and tap-to-pay services – serves as a secure digital coupon for marathon participants to purchase goods at the expo and on race day. Thus making the Austin Marathon a smarter race.

Austin Marathon-NXP

Don’t forget to watch out for the NXP Smarter World Tour truck, a massive 18-wheeler, located on South Congress between 4th and 5th streets, to get a glimpse on tomorrow’s innovations.

Are you on Twitter? Use #MIFARE and share your event experience with us. Tag us @NXP or @NXP_MIFARE.