MIFARE and NFC-powered Smart Stadium experience at CES 2018 9. February 2018
In today’s world of professional sports, delivering an enhanced fan experience is an increasingly important part of doing business. Using Near Field Communication (NFC) and mobile, sports clubs and stadiums around the world are creating deeper fan engagement before, during, and after the game.
Starting at the venue, with hassle-free access to the parking lot, entering the stadium with a contactless pass, paying for refreshments with a tap of a card or smartphone, and then having special access, after the game, to exclusive online content via merchandise articles, NFC and mobile offer exciting possibilities for fans of all kinds.
In this video interview, recorded at CES 2018, NXP’s Christoph Zwahlen, Global Marketing Manager Access Management, shows just some of the ways NXP supports these new fan experiences, with MIFARE® DESFire®, MIFARE Ultralight®, and NTAG® product technologies.